Unbeatable Value For Money

We believe when you compare quality and costs, we offer the best value for money for travel in China.

You may find that some of our tours cost a little more than what appears to be the same offered by another tour operator. We, however, will always ensure that our customers receive the best value for money. We make sure that our customers know precisely what they are getting (no hidden extras). We will not mislead you regarding the quality of the accommodation, guides or other arrangements. We take you to the best attractions and sights, book you into comfortable hotels, and the included meals are tasty local specialties. We can also consult and work with you to reduce the cost of your tour. We have a wide range of options, and can customize any of our packages to suit you specifically. For example, you can reduce the cost by changing the class of hotel, going by overnight train instead of flying on some parts of your trip, or joining a group tour if you prefer.

How are we doing this?

Absolutely no forced shopping trips or tourist traps

Everyone hates being dragged to endless expensive factory outlets and tourist traps and everyone knows that the guides get paid commissions on the purchases made by the people they bring. We have been trying for years to protect our customers from this ordeal and we now believe that we have succeeded. We guarantee that our customers will be taken to only 1 factory outlet in any 2 full days. This outlet will be chosen not because it pay a good commission, but because the factory manufactures and sells unique product or it has a high cultural significance. There will be absolutely no pressure to buy; we back this with a money back guarantee. China Highlight will refund the land service costs ( (excluding hotels, air & train fares, attraction entrance fees and meal costs) immediately, if a guide deviates the agreed itinerary without permission. Please note that many of the attractions that you will want to visit, for example, the Great Wall will have shops but these are incidental and not included as part of the itinerary.

We pay our guides and drivers a fare salary and performance bonuses

We at China Highlights believe that everybody deserves a fair deal and traditionally guides and drivers have depended on tips and commissions as their sole source of income. Most travel agencies even make the guides pay to take a tour. We feel that this is not a good practice and not in the best interests of the customers because guides then depend on making their income in other ways. We have been moving towards a better, fairer system for a number of years and have now introduced a system where we pay the guides and drivers a fair tour fee and bonuses based on their performance in each tour. We draw our guides from a pool of guides who meet the high standards that we have set. We ensure that they are fairly compensated for their services. Scores and comments on the evaluation forms are used to access the bonuses that are paid to the guide and driver above their base salary. ?There should be no pressure from the guides for any other payments or to buy from any particular shop. Of course, we realize that some people may like to tip their guide and driver for outstanding service, but this tip is then a tip in the true sense, and not their sole income.

Even more flexibility to change the itinerary or add optional evening events

Our motto is Discovery your way! We live up to this motto by making the tour as flexible as possible so that the customer is not hemmed in by an itinerary that is restrictive and inflexible. Our guides will do their best to accommodate our customer's request to change a pre-arranged itinerary. We also want to allow maximum flexibility (within the terms & conditions of the tour) by letting the guides make arrangements for night activities and shows. This means that customers can decide on the day if they want to attend a show instead of weeks or months in advance. The guides are experts on what's good in their city, whether it is a show, a restaurant or local market for shopping.

Money back guarantee if our promises are not kept

China Highlights is very serious about keeping our promises so "we are putting our money where our mouth is". If our guides vary from our instructions regarding tipping or shopping we will refund the land service cost (excluding hotels, air & train fares, attraction entrance fees and meal costs) for that city immediately.

Note: Organized Group Tours with Tour Code begin with ZSH and SIC (Seat-In-Coach) tours are excluded.