by Ms. Walailak Noypayak
Director of Market Research?
Division Tourism Authority of Thailand

Recommendations

1. Three dimensions of tourism impact in focus
2. Establishment of tourism research institute
3. More research funding

Current Marketing Research

Survey of International Tourists¡¯ Perceptions and their Behaviors in Thailand (12 markets)
Competitors¡¯ Study
Tourism Research Roadmap
A Feasibility Study Project on the Marketing Process of Thailand¡¯s Tourism through the Use of Internet Network
Golf and Health Tourism Market Study
The Informative Integration on Major Tourism Markets, namely: Japan, USA, Germany, UK, China, India, Australia, South Korea, and France
Tourist Satisfaction Surveys in Local Tourist Attractions
A Management Project on the Marketing Database to Study the Domestic Tourism Market

Future Marketing Research

Thailand¡¯s Brand and Brand Image
Potential Markets after Recent Crisis
New Niche Markets
Survey of Tourists Perceptions of Thailand from 12 Markets
Baby Boomer